Sites also use text within a NoScript tag to give an accurate description or transcript of the contents contained inside the non-HTML based program. This not only informs the user of the contents of the video, but gives the same information to search engines, offering a valuable opportunity to place relevant keywords in a prime search spider location.
However, search engines are getting better at crawling content within multimedia content, which raises the risk of them considering NoScript tags as being used as a new black hat SEO technique, with the same keywords (or even the same content) being used in both the multimedia and NoScript elements of a page. This could lead to your site incurring severe penalties and considerable drops in rankings; indeed, one Google employee has recommended only making use of a NoScript tag if it does not contain “important content”.
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